New Era Of Music Streaming

On March 31^st, 2015, the Sunday Express posted an article about new music streaming service named Tidal. Tidal is own by Shawn “Jay Z” Carter and a few other known artists such as Calvin Harris and Chris martin. Jay Z stated that he didn’t like the direction music was going and that’s why he took the initiative to create his own brand.

Tidal is a music streaming service based on membership. It is currently competing with rivals like Spotify and Pandora. The one thing that differentiates Tidal from the others is that they aim for the consumers who want higher quality, lossless audio. In order to make all of this possible, Jay Z had to invest 56 million dollars buying tech company Aspiro earlier this year. The membership fee for Tidal is 20 dollars a month when Spotify is 5 dollars a month.

Jay Z recently took to social media in response to his peers who were claiming that his company was unsuccessful and his response was that all these other companies did not start at the top which is life in general, you have to start small and work your way to the top. The main purpose of Tidal was for artists to get paid for their work because with all the technology nowadays, people don’t have to buy music. They can just download from different sources and get music for free. 

In my opinion, getting all these big celebrities to be part of Tidal and saying that they are not making enough money is non-sense because if they have already made it in the industry. Consumers would be more willing to pay the 20 dollars a month for Indy artists or new artists that are trying to get their music out. I personally think that Tidal will be a failure because nobody will want to pay for music streaming that they can get for either cheaper or for free.